iPhone Applications

A new way that advertisers are able to market to people are through applications that can be used on people iPhones and iPod touch. These applications can be anything from fun games, to restaurant finders, to socail networking sites. Some are free and some you have to pay for. It wasn't until recently that I noticed many of these application were sponsered by differnt coompanies. The ones that are sponsered are usually the free ones, which makes people more inclinded to download them and have them on their phone. The one that I recently downloaded was a Target holiday shopping application. These applications help both the consumer and the advertister. The advertister gets to build their database with information about people who are interested in their products and the consumer gets to have fun with the application. Finally, a win win situation.